This month, Giorgio Armani Beauty launched its Rouge Ecstasy CC Lipstick, the first CC lipstick to hit the market. Since we’re already huge fans of Armani’s stellar products (Maestro Fusion Makeup andLuminous Silk Foundation, anyone?), we were pretty excited to hear about these and even more excited to try them out.
In this case, “CC” stands for “color and care,” and the product delivers on that. The colors are statement-making, and the velvety formula is near perfect, with softening ingredients like shea butter and jojoba oil that give it a balm-like quality. The $34 price tag makes this the most expensive lipstick the brand sells, but it’s so worth it, even if you just consider the extensive color palette. There are 36 in all, ranging from nudes and oranges to pinks and reds, with variations of each—there are several reds, for instance, and each and every one is gorgeous. And we’d be remiss not to mention the packaging. The cherry red lacquer cases are super glam, with the brand’s signature magnetic click-in closures (satisfying!). Each tube feels like an accessory all on its own.
To scope even more of the colors, check out the video Armani created for the launch, above. Models beatboxing (okay, not exactly, but the lip-synching is pretty on point!) as a means medium for showing off lipsticks? We’re loving it!